Games & Entertainment Management Group

ABOUT

The Games & Entertainment Management Group provides strategic partnership services for the interactive and entertainment industries. GEMG provides the right solutions for companies without in-house expertise in the areas of acquisition, partnerships, marketing, promotions and long-term management of franchise products and programs. The GEMG team is able to provide their clients with a full range of services, from developing business strategy all the way through to final brand and/or program management.

TEAM

Careen Yapp

Advisor

Careen serves as advisor for G&E strategic partnership services.

She had served in key business development & licensing roles at Gaikai, a division of Sony Computer Entertainment, Konami, D3Publisher, and THQ.

She currently serves as a board member for the Entertainment Software Association (ESA) Foundation, IEP and Women in Games Int'l, and has served as an advisory board member for LIMA and Game Connection.

Anthony Jiwa

Marketing Advisor

Anthony leads G&E's marketing division overseeing all development, creative, art, marketing, community management and PR.

Prior to joining G&E, he led the global marketing, partnerships, and licensing business at Dramaforum Oy.

He has also held key marketing and licensing roles at DHX and Viz Media and Mattel, managing key franchise brands including Pokemon, Yo Gabba Gabba! and Naruto.

Ajay Vidure

Licensing Advisor

Ajay leads G&E's licensing division overseeing all licensing and program management activities.

Prior to joining G&E, he served as the head of outbound licensing for Konami Digital Entertainment, Inc. and established franchise portfolios for Metal Gear Solid, Castlevania, Frogger and DanceDance Revolution, to name a few.

He has also held key licensing roles at Metro-Goldwyn-Mayer Studios Inc. managing the studios franchise portfolios including James Bond, Rocky and the Pink Panther.

Allie Benham

Promotions Advisor

Allie leads G&E's promotions division overseeing all retail and promotional activities.

Prior to joining G&E, she led marketing, partnerships, retail promotions and events for American Greetings properties including Care Bears and Buddy Thunderstruck.

She also managed worldwide consumer products marketing and promotions at Wildbrain, developing programs for properties including Yo Gabba Gabba!, The Ricky Gervais Show and Rastamouse.